Our subconcious mind is a mighty thing. It can both empower and weaken any individual. In my opinion, it's at least partially responsible for luring even the strongest, most experienced writers into the dark world of 'clichedom' (let your mind add the accent). It can also make the difference between an individual gravitating towards a certain book title...or not. Think about it (or not). Our subconcious mind rules word association.
The idea behind getting the first draft of a manuscript out of your head and into print is to write without self-editing. Let the words flow. Get the story out...and revise it later. Well, when you write the first thing that comes to mind, it often includes a cliche. We've heard certain expressions, analogies, and actions so often that they're the first thing our mind goes for when we're trying to grasp for 'the right words'. Hence, the need to tackle the 'twist' during revisions.
What about book titles? Are there any words that turn you away because they have a negative association for you? I don't know the process publishers go through to choose book titles, but what do you want to bet that they've run stats on which key words sell? Which key words a reader associates with the feeling/experience they want to get out of a book? Subconcious marketing...a mighty thing ;).
So how about some fun with all this? You know the game. I say (list) a word and you have to respond with the very first word that pops in your head (keep in mind that I don't have content warnings on this site ;). I'm interested in seeing if the ten words I've listed result in similar responses for those of you who are writers, and perhaps different responses for those who are (non-writer) readers. Note: I've included some prefixes. Here it goes...
After listing your first responses, give yourself a minute to think. Did any of your word association answers change?