We're all aware that ebook sales have been climbing like monkeys on caffeine, but I hadn't paid much attention to audio book sales until recently. Apparently, ebook publishers, such as Carina Press, are big on putting out audio versions of their books. I suppose it makes sense that, in an era where music is an ipod and earplug away, hands-free books would be popular as well.
Sure enough, according to data collected by The Association of American Publishers for sales between January 2011 and January 2012, audio book sales have climbed along with ebooks. For adult book sales, while mass market paperback dropped 22.5%, ebook sales rose 49.4% and downloaded audio sales rose 29.4%. More stats on adult book sales are available at the link above. Overall, all trade book sales went up, but what really jumped out at me was the enormous increase in children/YA ebook sales. It went up a whopping 475.1%!!! That's kids and electronic gadgets for you. But hey, if it encourages reading...
So this is where I admit that my percentage of ebook reading is less than 1% and audio is at nill. I'm still largely a paper girl. My kids are still paper readers (just because they don't have ereaders), but they have enjoyed listening to the Harry Potter books on tape while in the car with their dad. They've read the paper versions, but audio was the only way they could get their dad in on the series.
What about you? What are your ebook vs audio vs paper book reading stats?